The Art of Social Media: Power Tips for Power Users, Guy Kawasaki
1) What was the general theme or argument of the book?
This book is about practical tips, tricks, and insights strategies of the most popular social-media platforms. The book is easy to understand and guides you through different steps to build a foundation, collect digital assets, enhance your profile, engage more followers, and successfully mix social media and blogging. This book offers a great amount of concise instructions.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
In my opinion this book connects with a lesson professor Pryor gave about marketing yourself. He explained that most people do not use social media correctly and overpay for advertisement services. I think that social media is a powerful tool that entrepreneurs can use to get their product or service to their target market, so one must understand how it works first to utilized correctly.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
If I had to design an exercise for this class, I will have the students practice for a period of time the techniques and tips provided in the book in reference to perfecting posts, getting more followers, responding to comments, socializing and blogging and then I will gather data to see the difference in the results from before and after implementing the tips.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
Learning about “Feeding the Content Monster” was definitely my biggest surprise moment after reading the book. I had no idea about this concept but I am glad I read this book as I know now how to deal with the biggest daily challenge of social media which is finding enough content to share and also known as “Feeding the Content Monster”. Also, I learned that through content creation and content curation this daily challenge or content monster can be feed. Content creation is the conventional perspective: writing copy, taking pictures and/or creating videos, and posting them. The issue with this perspective is that it takes times and makes it harder to attach more than two pieces of content per week to the page. Therefore, the authors suggest that the better perspective is the content curation as is made up of finding high quality content from other people’s social media, then summarizing and sharing it on your page.
Hey Herzen! This sounds like a really useful book for today’s society. In order to be successful as a business, you need to have a strong social media platform to advertise and engage with consumers. I find value in the exercise you suggested for this class. We all know the basics, but communicating as a company over social media is a lot different than as an individual. Might have to give this book a read!
ReplyDeleteHey Herzen,
ReplyDelete"Feeding the Content Monster" is a very unique idea and one that I focused on in my post when I read this book for my second reading reflection assignment earlier this semester. My biggest takeaway was similar to yours, focusing on the difference between content creation and content curation. In order to survive in today's digital world, you must have a good balance of both, with all of them relating to the theme you want to portray on your page.
Hi Herzen,
ReplyDeleteI think your assignment idea is a really good one. Having students practice using social media in a productive way can definitely be a useful exercise. While most students already use social media, using it in this context would allow them to get a better foundation on how to use it in a professional way for them to use for their companies in the future.
Hey Herzen,
ReplyDeleteI read the same book! I really enjoyed it as well. I thought because everything g in our lives can be related back to social media, this would be a great book to read, and a great way to boost a skill that can be very useful. I loved the instructions the book had to offer as well!
Great post!