19A – Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name Is Herzen Vallejo, I am an online UF student, currently enrolled in General Business and a full-time medical assistant at a mental health facility. After talking to friends and some family members, they emphasize greatly my willingness to help other people, my positive attitude towards change and how I try to stay positive. The aspirations for my business are to make quality healthcare available and accessible to people with mental and intellectual disabilities. If I was to start my business concept today, it will be demanding, stressful, time consuming and key investments.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

Based on the positive feedback I received, the services I will be offering have not change, the clinic will be offering online doctors’ visits. The client will log in to a secure online platform, such as skype or zoom, there a medical assistant will take the information needed for the appointment, like vital signs, reason for the visit, and any documentation. After the client’s information is process, the online meeting will be sent to the medical provider, where the patient will have a one on one consultation like if they were both seating across each other. After the appointment, the client will meet a check out coordinator, so any prescription medications or laboratory orders will be sent electronically, and a follow up appointment is schedule.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
I will be offering the services to people in need of accessible healthcare. I narrow to the specific segment I would like to approach first, because I believe people with intellectual or mental health disabilities will benefit the most. A perfect example is patients with autism, the time it takes to drive and wait to be seen by a doctor creates a big stress, and destructive behavior could escalate, or anxiety will increase.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

I believe that people would be skeptical at first, but they will see the value of saving their love ones unnecessary stress and how they could attend their appointments from the comfort of their home

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
My main competition has not change, because stablished clinics that offer traditional services is what patients are accustomed to. What will set my clinic apart is the convenience and accessibility to quality health care from the comfort of your home.

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.

Based on the feedback I have received I still belief that these five elements fit well together, because the need for proper healthcare to the market segment. The two weakness in my concept still exist such as getting approval from healthcare regulators and insurance companies. The second will be to get people to at least try the services we offer because they are unconventional.

For the "feedback memo" -- please summarize at least two main points that you took away from the feedback you received. Also, please describe how you incorporated the feedback into this idea napkin.

Two points I was able to take away from the feedback I received, is that my classmates identify the need for accessible healthcare and how one of them mention that time is a big issue when it comes to visit the doctor. I incorporated in the positive feedback I received and how my business could even help people out of my target segment.

18A – Create a Customer Avatar

My prototypical customer is a male in his early thirties. He was born with an intellectual disability and schizophrenia, which prevents him to be able to take care of himself. He currently lives in a group home where there are people who help him on his everyday needs, like personal hygiene, proper nutrition and his healthcare. His favorite hobby is watching monster truck videos on YouTube, coloring and eating chocolate. His favorite toy is a Hot Wheels monster truck that his mother bought him for his birthday. Even though he likes cars, he doesn’t like to ride one because it is out of his comfort zone. Due to his condition, he must follow a strict schedule because any changes might create unwanted anxiety and his behavior could become violent.

What do you have in common with the customer avatar?

The customer avatar and I have two things in common, we are males and have the same age. I do not think is a coincidence because certain conditions are more predominant in males.

17A – Elevator Pitch No. 2

A reflection on the feedback you received from your last pitch.

What stood out the most is that my idea connected with some of my classmates. Overall the feedback I receive was positive, but I did get some pointers on how to make my elevator pitch better.

What did you change, based on the feedback?

This time I tried to be more dynamic and stood up to do my pitch, I also dressed different so I could make a better impact.

15A – Figuring Out Buyer Behavior No. 2

Report the findings.

For this assignment I chose to interview three case managers, who work closely with intellectual or severed mental disable clients. The reason is because they work together with the client’s family or the caretakers. Yolanda only works with kids, she gave me details of how complicated is to manage the well being of her clients and how most of the appointments must be done after lunch hours because getting everything ready for some of her kids can easily take an hour or more, depending on their mood and what is required to drive the client to their appointment. Esther and Carolina work with adults who have been place in group homes because they required 24-hour care by professional staff. They both said that the biggest challenge is with transportation, because it has to be schedule three days in advanced, due to traffic, the driver does not always arrived on time to pick up the client or the doctors office, and the after the appointment some client have to wait a couple hours before being pick up.

Draw conclusions.

Based on my interviews, I truly belief that virtual health care could be a good option for this segment. It can reduce the time, planning, resources and most important the stress that the clients must go through when they must visit a doctor’s office.

14A – Halfway Reflection

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course?

· The behaviors I have used to keep up with the work has been making a schedule of when assignments are due and read what is required for the week on Monday, that way I can start putting ideas and making plans to complete the requirements. I also do all my work in Microsoft word so I can proofread my work and keep an accurate word count.

2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

· The one assignment that I almost gave up on was the elevator pitch, the reason is because I do not like taking videos of myself and I get nervous. What pulled me through is the though of conquering a task that I have always struggle with and how professor Pryor encourages you. He said, your first elevator pitch will be bad, but by the next ones you will be better.

· I think my attitude has change, because I have a new concept of what an entrepreneur is.

· The lectures contributed to this change.

3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset’?

· Create a detail schedule, because you will be doing two or three assignments and peer reviews.

· Always read your assignments on Monday, it will help you gather ideas and conduct interviews.

· Keep up to date with lectures, they will help you with your weekly assignments, cupcakes are bit tricky and you only get five minutes.

13A – Reading Reflection No. 1

Miracles Happen, Mary Kay Ash


1) You read about an entrepreneur:

· What surprise me the most about Mary Kay Ash was how she talks about putting her family first and always being home by 7.

· The most admirable thing about Mary Kay Ash was how she was able to be successful during a time when women were not seen as equals.

· Mary Kay did encounter many adversities that made her become a successful businesswoman. Her first husband divorced her making her a single mom to raise three kids. She was discriminated against because she was a woman and did not get a promotion she deserved. This made her decide to start her own business adventure. Her second husband pass right before she was going to open her store.

2) What competencies did you notice that the entrepreneur exhibited?

· Mary Kay was a forward driven person, she was task oriented and never gave up on her goal, even when tragedy happened.

3) Identify at least one part of the reading that was confusing to you.

· One confusing part were her reference to her religious believes because she attributes her success on being a Christian follower, but religion has always been sexist.

4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?

· If I could ask her two questions it would be, how did you manage to overcome when tragedy hit you? And how were you able to balance your time between her business and her family?

· The reason I would ask these questions is because I personally know what is like to lose a love one and time management is one of my weaknesses.

5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?

· Mary Kays opinion of hard work is admirable because she was able to raise three kids and grow a multimillion-dollar business. She was very committed to her ideas and cared for her employees.

· I do share her opinion, I just think is amazing how much she was able to accomplished.

12A – Figuring Out Buyer Behavior No. 1

1) Pick a segment.


The segment I picked are the caretakers, legal guardians or parents and case managers of clients who have severe mental and learning disabilities. The reason I chose this segment is because I have experienced the difficulties they encounter while taking the clients to visit the doctor.


2) Interviews.


Employee of a group home: while talking to the caretaker of a client, he described the steps he must follow when bringing the client to the office and how difficult it is. Sometimes just the simple task of getting them in the car could take up to 20 minutes.


Parents of a 30-year-old client with intellectual disabilities: when talking to them, they described their daughter as easy going and easy to manage at home. But when it comes to leave their house, they got to have special precautions as she easily gets anxious and irritated. So, they try to avoid crowded places and doctors’ appointments must be done at early so they can be in and out.


Case manager with the mother of a child with autism: when speaking to them, they talk about a routine that must be follow daily, from always eating and going to the bathroom at the same times. One interesting detail they discussed was that they must avoid other children, because the client becomes violent.


5) Summary of what I learned in the interviews.


As someone who works in healthcare, I realized that there is a great need for an alternative to conventional medical services. People who are involved taking care of people with special needs, struggle daily to meet the client’s needs. Also, because the way medical offices are run, they often cannot accommodate to their needs like giving them a grace period or having rooms where the client won’t be under so much stress.


6) Conclusion.


After conducting the interviews and talking to others who might benefit from the services I proposed. This alternative will give caretakers time flexibility to complete the responsibilities it takes to care for a patient with mental disabilities.  

11A. Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name Is Herzen Vallejo, I am an online UF student, currently enrolled in General Business and a full-time medical assistant at a mental health facility. Some of my talents are good customer service, helping and understanding people with special needs and finding solutions using technology. The aspirations for my business are to make quality healthcare available and accessible to people. If I was to start my business concept today, it will be demanding, stressful, and time consuming.



2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

The service I will be offering is virtual medical appointments. The client will log in to a secure online platform, such as skype or zoom, there a medical assistant will take the information needed for the appointment, like vital signs, reason for the visit, and any documentation. After the client’s information is process, the online meeting will be sent to the medical provider, where the patient will have a one on one consultation like if they were both seating across each other. After the appointment, the client will meet a check out coordinator, so any prescription medications or laboratory orders will be sent electronically, and a follow up appointment is schedule.



3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I will be offering the services to people in need of accessible healthcare. Since the services will be offer through the internet, my customers will be people who have difficulties traveling to a doctor’s office because of distance, traffic, busy schedules, low income or disabilities. A perfect example is patients with autism, the time it takes to drive and wait to be seen by a doctor creates a big stress, and destructive behavior could escalate, or anxiety will increase.



4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

People care about being healthy and taking care of their love ones. People at first could be skeptical and may not feel comfortable using technology to meet this need but is just like when online shopping first began.



5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

My main competition will be already stablished clinic that offer traditional services. What will set my clinic apart is the convenience and accessibility to quality health care from the comfort of your home. My virtual clinic will make it possible for patients to see specialist that do not required physical contact, such as psychiatrist.



In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.

I truly belief that these five elements fit well together, because currently there are hundreds of thousands of United States citizens that do not have access to health care, whether is because of where they live, busy lifestyles, or low income. There are two weakness in my concept. First would be to get approval from healthcare regulators and insurance companies. The second will be to get people to at least try the services we offer because they are unconventional. Overall, the clinic could provide quality services to clients in a convenient way, but will not be a solution for all, emergency rooms or specialized doctors like gynecologist are not services that can be provided over a virtual visit.