25A – What’s Next?

Existing Market

What is next for your venture? 

I think that what is next for Virtual Primary Care is to extend to specialized services such as cardiology, neurology and psychiatry. One of doctors’ biggest challenges is to keep up to date on patients’ current treatment provided by other physicians. My virtual clinic ultimate goal is to provide proper healthcare and it can be better achieved by servicing clients with a treatment team that can provide multiple specialized services under one roof.

Feedback

The feedback I received after conducting the interviews was positive. At first, when I talk about my business concept, people look skeptical because they are used to seeing a doctor face to face and specialized doctors always need physical interactions with their patients. In reality, some specialists have to mostly relay in test results and how they interpret them to properly diagnose the patient.

After explaining in detail the concept of the business, potential customers like the idea of not having visit different medical offices to meet their need and filling out the same paperwork multiple times. Since the referral is done internally, the client does not have to find the new doctor or request and bring medical records.

New Market. 

New target market

My business venture is currently set up to serve customers, but a radical new market will be to other facilities that provide healthcare such as nursing homes. All nursing homes have professional staff caring for the residents, but lack in providing medical care. A primary care doctor usually visits the facility and attends its residents, but for specialized services the patient must be transported to the office.

Feedback

For this interviews I was not able to talk to potential clients living in nursing homes, I conducted an interview with a coworker who worked in nursing home and a medical provider that currently works for a medical company that visits nursing homes.

After pitching asking questions about the work environment of nursing homes and pitching my idea, I received different opinions. My coworker was not enthusiastic about it because of the lack of person to person interaction. While the medical provider’s view was positive, she explained that her day will be more productive by actually attending to her client needs instead of driving and wasting time in traffic.

I believed that nursing home residents are a great new market because they can benefit from the blanket of services that my virtual clinic could offer them, and all of them will have insurance coverage.