11A. Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name Is Herzen Vallejo, I am an online UF student, currently enrolled in General Business and a full-time medical assistant at a mental health facility. Some of my talents are good customer service, helping and understanding people with special needs and finding solutions using technology. The aspirations for my business are to make quality healthcare available and accessible to people. If I was to start my business concept today, it will be demanding, stressful, and time consuming.



2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

The service I will be offering is virtual medical appointments. The client will log in to a secure online platform, such as skype or zoom, there a medical assistant will take the information needed for the appointment, like vital signs, reason for the visit, and any documentation. After the client’s information is process, the online meeting will be sent to the medical provider, where the patient will have a one on one consultation like if they were both seating across each other. After the appointment, the client will meet a check out coordinator, so any prescription medications or laboratory orders will be sent electronically, and a follow up appointment is schedule.



3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I will be offering the services to people in need of accessible healthcare. Since the services will be offer through the internet, my customers will be people who have difficulties traveling to a doctor’s office because of distance, traffic, busy schedules, low income or disabilities. A perfect example is patients with autism, the time it takes to drive and wait to be seen by a doctor creates a big stress, and destructive behavior could escalate, or anxiety will increase.



4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

People care about being healthy and taking care of their love ones. People at first could be skeptical and may not feel comfortable using technology to meet this need but is just like when online shopping first began.



5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

My main competition will be already stablished clinic that offer traditional services. What will set my clinic apart is the convenience and accessibility to quality health care from the comfort of your home. My virtual clinic will make it possible for patients to see specialist that do not required physical contact, such as psychiatrist.



In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.

I truly belief that these five elements fit well together, because currently there are hundreds of thousands of United States citizens that do not have access to health care, whether is because of where they live, busy lifestyles, or low income. There are two weakness in my concept. First would be to get approval from healthcare regulators and insurance companies. The second will be to get people to at least try the services we offer because they are unconventional. Overall, the clinic could provide quality services to clients in a convenient way, but will not be a solution for all, emergency rooms or specialized doctors like gynecologist are not services that can be provided over a virtual visit.